New Built to Serve Ram 1500 Honors First Responders

New Built to Serve Ram 1500 Honors First Responders

New Built to Serve Ram 1500 Honors First Responders

Check out our Ram 1500 Inventory!

Ram has officially announced the second phase of its spectacular Built to Serve trucks that will honor all of our nation’s firefighters, police officers, and emergency medical service providers. The first installment of these Built to Serve trucks was to honor members of the United States Armed Forces, and now Ram wants to extend their gratitude to other heroes in our country. Each of these main first responder series will be honored with two specifically selected and unique paint colors designed to inspire spirit, mission, and history of service, but that’s not all they have to offer. What else do these special Ram editions have to offer? Continue reading down below.

Built to Serve Exterior

All Built to Serve editions come with specifically designed exteriors, including an all-black grille and surround, black bumpers,  black-bezel premium lighting, and 20-inch aluminum wheels, splashed with a technical grey finish that are unique to each edition. There are also body-color wheel flairs that also accent the exterior. Complementing this fantastic look are black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.

Built to Serve Interiors

Inside the cabin, these amazing Built to Serve editions uniquely honor each first responder with unique stitching corresponding to firefighters, police officers, or emergency medical services. The first installment of the second phase of the Built to Serve editions offers orange accent stitching. These new Ram models also display the owner’s first responder pride with the official Built to Serve logo embroidered on Velcro panels on each of the front seats and additional Velcro panels on each of the front seats inboard shoulder panels. Drivers are also encouraged to apply their own patches, flags, name tapes, and slogans to personalize their own Built to Serve truck. In addition, the front-seat back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment webbing so you can attach the additional patches.

Other features of the Built to Serve Editions

In addition to the unique interiors and exteriors of the Built to Serve editions, several unique features are available. For example, there is a “Built to Serve” instrument panel badge, optional lockable console storage, black Onyx Chrome interior trim, all-weather rubber slush mats, and deeply bolstered performance cloth and vinyl Sport seats. There is also tons of off-road equipment available such as all-terrain tires, an electronic-locking rear axle, hill-decent control, a front suspension skid plate, a steering gear skid plate, fuel tank skid plate, transfer case skid plate, heavy-duty off-road-calibrated front and rear shock absorbers, and tow hooks.

About Ram

In 2009, Ram became a stand-alone division that focused on meeting the ever-growing demand of today’s truck drivers by providing benchmark quality vehicles. This truck lineup consists of the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster, and ProMaster City. These vehicles are built to get the job done and get people where they want to go. Ram is the number one brand in terms of new-vehicle quality. It is the only truck-exclusive brand to finish first in J.D. Power’s Initial Quality Study conducted in 2021 and tracks new vehicle performance over the three months of ownership. The Ram Heavy-Duty models also scored the best in this study, making Ram the number one truck brand in new vehicle quality among large, heavy-duty pickups. Ram continues its innovation in 2022 with the addition of the Know & Go mobile app which gives an immersive experience for customers who want to learn more about their Ram!

Check out our Ram Inventory here at Pinckney Dodge Chrysler Jeep RAM

These new Ram 1500 Built to Serve models are set to go on sale during the Spring of 2022, and you can be sure to get yours here at Pinckney Dodge Chrysler Jeep RAM! In the meantime, the 2022 Ram 1500 is now on sale and here at our dealership! The Ram 1500 has several powerful engine options, tons of fun features, and superior towing and hauling capability. If you’re interested in taking a test drive of the Ram 1500, then head down to Pinckney Dodge Chrysler Jeep RAM and schedule one with our knowledgable and friendly sales representatives. If you enjoy driving the Ram 1500, then be sure to check out our finance department, where we will work with you towards a great deal. Can’t make it down to the dealership right now? Then be sure to check out our complete Ram inventory here on our website!

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